Proposing
The proposal stage involves customizing offerings to meet account needs, crafting a compelling narrative around the product's value, and fostering strong relationships with identified accounts.

Maybank Berhad: Company Overview

Company Background

  • Maybank was formed in 1960 and is now the largest financial group in Malaysia, with an established presence in the ASEAN region.
  • The group’s mission is to humanise financial services through simplifying accessibility, usability and intuitiveness of each offering.

Business segments and beneficiaries

Group Community Financial Services

Consumer banking:

  • This pillar serves individual consumers through general and targeted financial services.
  • These include offerings such as loans, fixed deposits, savings and current accounts, remittance services, bancassurance products, wealth management services, credit cards as well as digital banking services.

Non-retail banking:

  • Serves micro, small and medium enterprises (MSMEs), as well as commercial customers.
  • These include offerings such as business financing, short-term credit (ie. overdrafts and trade financing), cash management and custodian services, with digital banking solutions for businesses.

Group Global Banking

Corporate Banking and Global Markets

  • Corporate and transaction banking serves corporations, financial institutions and government entities/agencies through services such as term loans, overdrafts, short-term revolving credit, trade finance and services, guarantees, supply chain and cash management solutions.
  • Global markets offer treasury activities and services including foreign exchange and structured products, money market deposits, derivatives and capital products as well as trading services.

Group Investment Banking

  • This division offers investment banking solutions covering corporate finance and advisory, fund raising, securities, futures and prime brokerage services, derivatives and research, with sustainable finance advisory.

Group Asset Management

  • This division serves individuals, MSMEs, corporates, institutional clients, and government agencies through unit trusts and wholesale funds, including conventional, Islamic, ESG and alternative investment solutions and mandates.

Group Insurance and Takaful

  • This pillar serves individuals, corporates and government entities/agencies through conventional and Islamic insurance (takaful) solutions for general and life/family businesses including long term savings and investment products.

Group Islamic Banking

  • Maybank also adopts an Islamic-first approach, offering Shariah-compliant and values-based financial solutions across the group’s three key business pillars; serving universal retail and non-retail segments.

Financial Information

2023 statistics, as of June 2024 update:

Total AssetsRM1.03 trillion
Recorded Net ProfitRM9.35 billion
Return on Equity10.8% (FY2022: 9.6%)
Group CETI Capital Ratio15.34% (FY2022: 14.78%)
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